Our Story

In the heart of vibrant Dubai stood XIX Concept, a haven of minimalist elegance amid the city's clamor. Founded by the creative designer Joam in 2021, it became a favorite among those who cherished the artistry of minimalist and handcrafted goods.

Each product bore the mark of Jo's passion—a dedication to instilling everyday objects with simplicity and purpose. XIX Concept became more than a brand; it was an embodiment of Jo's artistic soul.

And in this haven of mindful creation, Joam continued to craft simple creation—each piece a testament to the elegance found in simplicity, reminding the world that sometimes, the most profound statements are made in the quietest whispers.

Currently, XIX Concept sells online and in select Dubai retail stores, continuing to craft minimalist products and eagerly aiming to expand more handcrafted elegance collection.